This Is A Medium Marketing Article

Having a place online where you can understand the dynamics of media websites and traditional blogs, while creating quality content, on the same platform, for your business is a good opportunity. As content creators, you work hard to show your readers the good stuff, not only for the popularity for your business but for publishing a variety of topics – ideas/news/discussions currently trending on social media and search engines.


Want to know which tool helps you stay updated with trends, in any country?

Check out Google Trends


 

Gone are the days when businesses took months and months to become successful. If you keep publishing new content on a website like Medium consistently, optimize that content for SEO, and remain active on social media, providing the audience with crispy content to read, over the long term you’ll be a hit!

Until Medium took over, there existed only a standard method of blog posting for most businesses. Now, with Medium, you can take over, target your audience, generate better leads, and quickly publish crafted content in an organized fashion. There’s no waiting, no fabricated responses, and a completely new option to post on a daily basis that will alleviate your business in a matter of months. I, personally, love Medium because it allows you to care less about social media promotions or backlinks to get your content in front of potential readers. It’s a whole new world with over hundred thousand writers and readers, and you have the token to get your content to all of them. So the possibilities are endless.

Create

When you first join Medium, signing up is completely free and so is publishing limitless content. You can either opt to register with your Twitter or Facebook, or you can opt to register with a standard email account (either your personal or company account). Your profile page includes profile thumbnail, your name, an introduction, links to your Twitter and Facebook profiles, and the number of “followers” and “followings” you have.

Medium offers everything you’d want. You can add images, embed content, add breaks to your post for more white space, create notes beside your post, add a subtitle to your article, and a striking featured image. Inside the new post window, you will find of customization options to increase text size, to highlight, to make it in bold or italics form, add a quote, or attach a link to a particular word or sentence.



To know how well you can illuminate and compose your story on Medium, read:

Your Content Feed Is Broken


 

Just before you hit publish, Medium also offers you to insert relevant tags (up to 5), share your newly published article on Twitter and connect to share on Facebook.

As soon as you publish a new post, it shows up on your ravishing profile page under “Profile” and “Latest”.  The main Medium profile page displays the following sub-sections:

  1. Your “Latest” post list, which includes all the posts you’ve published in order of time.
  2. Your “Recommends” list, which are all the posts you’ve recommended ever since you started reading interesting posts composed by other Medium writers on Medium. To recommend an article on Medium, at the end of each article, you will find a ‘heart’ button to do so.
  3. Next, is the “Highlights” list, which displays all the statements, quotes, or paragraphs you’ve highlighted from other articles you’ve read on Medium. This helps your readers resonate with your business ideas, goals, and shows which articles you’ve enjoyed the most and why.
  4. Last, the “Responses” list, which displays all the comments you’ve published on other articles on Medium. Another great way you to show your readers what kind of articles you love reading and how you choose to appreciate their content for your benefit.

 The most significant part of your Medium strategies must be to take into account its Analytics section. Medium gives you free access to all the key metrics one must consider to know how well readers are interacting with your content. Just go to “Stats” to access all the important data you need and you’ll observe:

  1. Number of views in 30 days
  2. Number of reads in 30 days
  3. Number of recommends in 30 days

And if you want more detailed analytics of your individual posts, Medium does it too. Just below the above graph, you will see stats for a particular story or post you’ve published. Next to each post, you’ll see:

  1. Views
  2. Reads
  3. Read ratio
  4. Recommends

Moving forward, Medium understands how well you’d like know what’s working in your favor and what’s not. With these simple metrics, you’ll soon know what kind of content is the most popular for your business and how you can generate more reads and recommends based on those stats.



Read my most viewed and read post on Medium:

Doing Writing The Right Way


 

Read

Medium is a talented marketing channel for your business. And posting on Medium offers lots of potential benefits for setting up and maintaining your business blog. Once you establish yourself as the industry expert at what you do, it’s easy to craft content by observing what others are doing and, according to you, missing out on. Once you embrace the assignment of reading articles on Medium, your stories will get seen, you’ll gain more ideas, introduce yourself to more friends, and naturally set the tone for your business goals. If you’re looking to start from somewhere, Medium is a great place to start. You can always re-publish content from your website on Medium and have that as your front. And if you decide to craft content particularly for your Medium audience, that’s alright too.

Here’s how you can kickstart your Medium marketing strategy:

Choose a category
While there are many you can pick to distribute your content, evenly. Before you begin to publish consistently, you’d want to make a list of potential categories or topics with your target audience. For example, let’s say you are a digital marketing and marketing communications company. In this case, your focus should be to either search for “marketing” related topics into Medium’s search box and find out the best possible articles on that broad category to improvise and work with. That way, you can follow fellow marketers on Medium, resonate with their ideas, and make some friends while you publish quality content.

Just a thought, as a business, you can have other interests too. You could employ freelance writers or contact Medium writers to have their posts shared on your profile as a particular collection of related posts to make your profile look more gripping and impressive.

Write for publications
One of the best things about Medium is that you can join other publications and create quality content for them, to expose yourself to more people and ideas. To research for good publications, just enter an idea, category, or tag into Medium’s search bar and click “publications” on the left side bar. You can write relevant posts for those collections, within their general guidelines, and tap into top posts that have a wide variety of possibilities.

Tell stories
If you aspire to be different and distance yourself away from standard posts, telling business stories is always a major advantage. Medium is individually designed for telling stories, before anything else. Stories that are rich in content, visually appealing, and have a human element to them. Between creating content and promoting your business services, you need to find the best possible way to share some of your stories for those readers who aren’t familiar with the way you work. Instead of consistent bragging about what you do, start with how you do it and why.

Conclusion

Once you create an account, link back to your website, engage with other writers, share stories and publish engaging visual content, recommend, share, bookmark, respond, and analyze, Medium will make your business the number one funnel to meet your goals. While this no designated strategy to become known on a platform like Medium, you can always experiment with versatile tactics and see which fits your scale the best. As you dive into Medium, your business will grow in terms of audience, methods, and dreams. And for those who are new to blogging, Medium will show you what you really need to write and compose to be respected and ground-breaking. Once you learn to accelerate your business on Medium, you will get your content in front of thousands of people beyond what you thought was previously impossible.

How to Solve the Biggest Problems with Information Overload

It seems like an undemanding dream for most writers to being able to write quality content more and more. And it’s not about the topic of writing, it’s about the way content is written.

Information overload is often glossed over to the side since writers focus on keeping their articles honest, 100% original, and reader-friendly. And ever since I’ve begun writing about products, technologies, processes, etc. in different industries, I’ve come to realize that Information Overload ruined my content quality and transformed it into a mundane description with no creativity or personality. It can destroy some of your best ideas and distract readers into believing that you’ve just aimlessly typed down the key points of your article with no style whatsoever. No writer wants that.

What can you do?

It’s time we solved the biggest problems with Information Overload in content writing. And I’m here to show you how you can tackle them efficiently and productively.

ALIGN YOUR PRIMARY SUBJECT

There are a variety of different things you want to write about and the best way to combine 2-3 different ideas is by clearing defining the ‘why’ before you allow readers to jump to conclusions with your article. You want them to know what those ideas are and how they’re related to each other. Even if you write about multiple ideas in one single article- let’s say it’s a 1000 word article- your content HAS to be centered towards a single primary subject. That way your readers know what they’re reading about without getting too confused with the information you present to them and you write more transparently.

FOCUS ON NOT MORE THAN 3 FACTS/FEATURES/FIGURES FOR YOUR PARAGRAPH

To write better, focus more on the rhythm of your writing and less on broadcasting all the essential facts or features in the first paragraph. Distribute your content like you would paint on a canvas because it has to look meaningful and it has to rouse some response in the mind of the reader.

KEEP SOME RELATED ARTICLES OPEN FOR REFERENCE

Just for experimenting sakes, open some articles published on other websites about the primary subject that you’re writing about. You never know you might get some insightful phrase or word to present yours more efficiently and creatively. Allowing yourself to get acquainted with other similarly fashioned articles is a good practice to writing with more confidence and awareness. Your writing should be responsive and the only way you can make it is by staying vigilant and tuned-in.

DON’T OVERDO ELABORATION

Information Overload just doesn’t mean too much information, it can also mean too much repetition of the same subject matter over and over again. When you’re writing facts, it can get difficult to twist and turn sentences to make it look less crowded, but if you’re current on the way talented writers curate fresh articles based on researched facts and figures, you’d be surprised at how their content is well-defined and seasoned for most readers. Elaborated content can be boring and that’s why we call it ‘redundant’. The best solution here to research more about your primary subject to find some interesting loopholes that you can experiment with to make your article look more interesting and up-to-date.

You’ll Need To Know This About Online Advertising

Consider this as a quick medium to get you to spending big bucks in online advertising. As you readers already know, online advertising is an enormous scale used by new and prevalent businesses alike to generate more brand buzz, as I like to call it, to expand their reach, find new customer ground and multiply their revenue streams from versatile channels. And hands down, paid advertising is a great way to drive new traffic, discover new leads and increase business effectively, but is it worth the trouble?

To begin with, there are few things you need to lay off before jumping into Paid Internet Advertising, and once you’ve got that covered you’ll soon see your desired results and expenditure value with your advertising efforts.

Online advertising is more or less finding a needle in a haystack, something that will definitely do the job. Remember, that solo needle isn’t just one lead or channel to acquire results from, but a whole new world of opportunities that help grow your business, scale your sales, and increase brand interaction online. Just by spending considerably less money on paid advertising, you can leverage superior results as opposed to the incalculable leads you may or may not receive from TV commercials or billboard advertising.

This article serves as a quick guide to getting started with online advertising, and it doesn’t matter if you’ve just begun or have been swaying in the industry for a while, find what’s below as something that you can store with you for the rest of your advertising days in the business. And frankly, if you’re not from the advertiser’s world of thought, as an online junkie, you still should know this.

Here are some convincing digital marketing statistics for 2016:

  • There are 12 Billion searches conducted per month online.
  • Google owns more than 70% of the global search engine market.
  • In the social media world, 82% of prospects can be reached via social media.
  • 93% of buying decisions of online shoppers heavily rely on social media.

The anatomy of online advertising is crawling with new stats every day and these are just the customary ones. This has got you covered through and through with compelling and reliable numbers to make online advertising’s case stronger than ever.

Commonly Used Terms in the Industry

  1. Call To Action (CTA):
    A call to action is a simple yet recognizable instruction set forth to the audience to make an action, such as “sign up to the newsletter”, “send a message”, “buy now”, etc. In the marketing sense, it provokes an immediate response once the user clicks on a particular CTA. It’s a really important term to know and use if you want to build an effective strategy to make conversions, effectively. In online advertising, a call to action can be used creatively to make a lasting impact to get heads to turn (in this case, to get more scrolls to come to a halt and cursors to click).
  2. Ad Audience:
    This could only mean the total number of people who are exposed to your ad during a time period. This particular group of consumers may or may not have knowledge of your business, but they’re still exposed to your ad campaign as targets to become the end receivers of your advertising message.
  3. Ad Targeting:
    With targeted advertising, you can use second-order sources to track online or mobile web activities of a user to target your ads to them for better and relevant exposure. Although, in 2016, this sort of ad targeting is deemed negative advertising and simply put, malicious, but there’s much creative scope to it if carried out with respect.
  4. Pay Per Click (PPC):
    This term is traditionally used when you invest some money into displaying your ad on search engines. It refers to the maximum amount you set to budget on each click an ad receives. Simply put, this amount is the maximum you’ve allowed the channel to spend to get your ad in front of your ad audience.
  5. Cost Per Click (CPC):
    As opposed to the PPC model, this model refers to the exact amount you’ve paid each time an ad gets clicked by a user. Even if you’ve set your maximum amount per click for an ad to $1, if the highest bid for that particular keyword in that PPC campaign is any value lower than that amount: that’s your CPC. This model helps you exactly figure out how much you’ve paid once a user clicks on your ad in your defined PPC campaign.
  6. Cost Per Action (CPA):
    This model refers to what you pay, as an advertiser, when the clicked ad converts into an action made on your website or landing page, such as a sale.
  7. Cost Per Thousand (CPM):
    This is the total cost you budget to pay for a total of 1000 impressions, but clicks. An impression is made when a user is exposed to your ad or that he/she can view it completely on any given channel. To increase brand awareness, this model can prove extremely useful to get ahead of your competitors in increasing recognition and hence, revenue. This set cost is regardless of whether any particular impression has lead to a click. So if the cost per thousand impressions is $3-that is what you’ll pay finally.
  8. Cost Through Rate (CTR):
    A CTR is evaluated in percentage as a comparison of the number of consumers who have viewed your ad (impressions) compared to the number of people who have clicked your ad (clicks) because essentially you’ll gain clicks from only those who have first viewed your ad on a particular channel.
  9. Pay Per Acquisition (PPA):
    Also known as Cost Per Acquisition (CPA), it a pricing model where you set to pay for every ad action such as an impression, click, convert, etc. This model helps you get the most out of what you pay for each ad and helps you get as many actions or conversions as possible at the CPA you set.
  10. Conversion Rate:
    This evaluates the scale of number from which you’ve completed goals such as sales, sign-ups, etc. as opposed to the total number of visitors you’ve received on your website.
  11. Return On Investment (ROI):
    It a common method to evaluate the profitability ratio. The most commonly used way is to divide your profit by number of total assets or cost.

If you want to know more about Online Advertising, you should totally read about one of its types: Native Advertising.

How To Use Hashtags To Market Your Business

 

Hashtags have become a powerful tool of discovery and popularity in the social media age. Everyone has their own conceptualized method of using different hashtags for their personal photos; businesses have mastered the art of understanding what hashtags to use as a part of their marketing strategy. This makes even a single hashtag a great asset for businesses to promote and define themselves at great lengths because it’s essential to target different kinds of audiences at once to grow your business and get it discovered. Hashtags were made famous by Twitter, but now the practice of including a keyword or phrase with ‘#’ before it, puts businesses, like yours, on the map of social recognition on almost every social media platform. This gives you the edge and power to harness hashtag use on how to market your business effectively.

So, how to market your business by using hashtags? Below are a few easy practices that you can include in your online marketing to promote your business successfully.

Identifying The Best Hashtag

For some businesses, this comes out of habit. When you’re a business specific to a demanding market industry, you need to have full knowledge of what’s trending and circulating over various social media platforms in terms of hashtag use and its popularity. It is important to identify a starter list of the best hashtags related to your business to understand how to use a hashtag and how you can harness them to market your business. It’s not always encouraging to make note of all the trending hashtags for your business because that leads to overcrowding and makes your business look less concept-specific and lousy. The more accurate hashtags you identify for your business, the greater your chances are to establish a good online marketing strategy for your business.

There are many online tools that let you identify different keywords that can be hashtags which you can add to your marketing strategy to generate more leads. This process of categorization and its popularity shows that there is much more to discover in terms of understanding how do hashtags work and how to market your business using them.

Read more articles on Social Media & Marketing here

Develop Your Business Under One Hashtag

It’s a given that the more concept-specific you are in reflection to your business, the more acknowledged and marketed you get by real customers. When you build an entire marketing strategy to promote your business under a single hashtag that speaks more of your business’s strengths and what it puts on the market for use, it builds consumer awareness and a meaningful follower-ship. By monitoring that single hashtag, you have the golden opportunity to have a real conversation with real customers who want to build some sort of a relationship with your business. While using hashtags that are universally trending is convenient, delving a bit deeper to know more about consumers and their online habits can really get you right in front of your competitors and market your business genuinely.

Don’t Overreach Your Hashtag Use

Social media and hashtags are both dependably designed so that businesses can exhaust the advantage appropriately and don’t end up overcrowding their social media posts with many hashtags.  Don’t spam your social media posts with too many hashtags as that devalues the purpose and strength of the hashtags and such a foul practice can worsen brand recognition and have a negative impact on business loyalty.  Always remember, search happens everywhere. And since, there are thousands and thousands of ever-growing multiple hashtags that we can see on platforms such as Twitter and Instagram, people tend to utilize this practice in ways that it’s not intended to be used. This way hashtags become more of your enemy than your savior.

Here is a simple Hashtag Infographic from Digital Information World on How The Heck To Use A Hashtag.

How To Use Hashtags

 

Why This Emerging Marketing Trend Will Change Your Business

Struggling with your marketing and brand awareness-when you don’t know about the latest marketing trend that’s shooting up sales, interaction and originality?

The best way to stay ahead of business strategies and develop new ones is by identifying fresh new marketing trends. Having perfect knowledge of even one new marketing trend will help show you opportunities to grow your business, bring about significant changes in your involvement in the industry and make it easier for you to grow with the demanding population.

With the popularity of website businesses shooting up, a strong marketing plan is essential if you want to grow progressively. We know that with the promise of an authentic and trustworthy website come many marketing channels like email marketing, social media marketing, search engine optimization, search engine marketing, and much more- but what’s the step that harnesses these marketing channels in a new, exciting and a profitable way? The answer ends with this emerging marketing trend that has the power to change your business just like 2015 to 2016; a whole new paradigm and a whole new perspective.

In a nutshell, what are marketing trends?

Marketing trends are changing shifts or mediums through with people learn or improvise to communicate better online. It either results in an increase or a decrease in product or service usage. These can mean the following:

  • Changing customer needs.
  • Changing demographics.
  • Social factors like change in social behavior in online networking.
  • Ways customers experience certain technologies online like virtual reality, etc.

In an unornamented language, marketing trends are influencing the way businesses and customers exchange information from one spectrum to another.

Why This Emerging Marketing Trend Will Change Your Business - iEmoji

Purpose the Use of Emojis as a New Way to Communicate

If you’re thinking of Whatsapp conversations, then let us tell you that the use of emojis has gone far beyond just Whatsapp chat conversations. People are increasingly becoming more and more confident towards using emojis online. On social media, they’re more popular than ever. According to a study by the team at WordStream, a tweet with an emoji in it has 25.4% higher engagement than the exact same tweet without an emoji.

For people to interact with each other, emojis pose as nothing but a creative opportunity to convey messages that are more understandable than other forms of communication. It’s a great way to strike up a conversation with other people on different topics. Businesses are going down the line of including the portrayal of emojis in their marketing strategies as ways to better connect with people who ultimately become their visitors, leads, promoters and customers. In fact, businesses are promoting their products and services not by themselves, but with the help of emojis to make the entire conversation seem more friendly and open.

Not convinced enough? Take a look at these Emoji Marketing Examples on Twitter that we find intriguing and inspiring for new businesses.

Basically, businesses are using emojis to win over people. And it’s working!

@starbucks made use of it in the most compelling way to let people know that they respond on social media with amazing offers just like how we share our love for their delicious food.

Why This Emerging Marketing Trend Will Change Your Business - @starbucks

@dominos definitely has a brilliant marketing strategy in place to use emojis in an expressive and exciting way.

Why This Emerging Marketing Trend Will Change Your Business - @dominoes

The popular @twitter account also has a solid tip to use emojis when words just don’t get through.

Why This Emerging Marketing Trend Will Change Your Business - @twitter

Don’t you think emojis are a more personal approach to communicating with new people? They just lighten the mood, instantly. If we interact with friends and family through emojis alone, why don’t you do the same with your customers?

Which Tools Should You Use to Add Emojis on Social Media?

iEmoji is a great tool to use where you can simply copy paste any emoji you like in your post update or, you can even tweet through the tool itself by linking your twitter account in a matter of seconds!

Another great tool to use is Get Emoji that you can utilize by just copy pasting the needed emoji on Twitter, Facebook, Tumblr, etc. effortlessly.

 This post appeared on Craze Commerce