The Best WordPress Plugin On The Block: Yoast SEO

When you’ve got too many WordPress SEO plugins to pick from, most of the times you rely on adept articles that are both most recent (maybe 1-3 months in age) and that have gained a significant amount of social share or response to prove that their credibility is for a fact. As you already know, WordPress is one of the best content management systems that outline convincing and far-reaching rankings for your blog/business/website. But when it comes to optimizing your website for SEO and higher rankings, WordPress offers this great plugin, in both free and paid versions, that will transform how you view content marketing for your website.

Yoast SEO

If you’re already an expert at SEO, Yoast SEO plugin will keep the posting process extremely simple. And if you’re still under the darkness when it comes to enhancing your to-be-published post so that it gets noticed like it should on Google and across the web, Yoast SEO plugin features easy tabs and a simple posting process to not only let you decide what kind of targeting you want for your post, but it also an in-depth analysis of your content to make it better and more SEO-perfect!

How does it work?

The Exclusive SEO Plugin On The Block Yoast SEO 1

Yoast SEO was formerly famous as WordPress SEO by Yoast and it is undeniably the most complete and convenient SEO plugin available for WordPress. Bloggers can use it for a direct On-Page SEO since they know a bit or two about the basics of SEO and how it is absolutely necessary to have good SEO for their website. With Yoast SEO, you can simply do the following things to enhance your SEO score and greater visibility:

You set down a Focus Keyword to better narrow-down the topic of your article. Setting a  Focus Keyword on is important because it lets the web, not the audience in particular, understand what your article is originally about or centered around.

The Exclusive SEO Plugin On The Block Yoast SEO 2

You’re presented with a Snippet Editor as a means to edit the post’s meta description and optimize the page title to make it more purposive and SEO friendly. Once you set your focus keyword, it will be highlighted in your meta description to give you an idea as to how well-lit and graspable the first impression of your article will look like on search engines and elsewhere on the web. You can view exactly how your content will be seen when someone searches for it in Google.

The Exclusive SEO Plugin On The Block Yoast SEO 3

Right below these two options is the post’s Content Analysis. This features a simple and quick run-through of content checks that analyze the content of your post/article. I love how visually creative it is! With three checkers or “signals”, just like a traffic signal:

  • It shows how Good (green checker or “signal”), OK (orange checker or “signal”) or Bad (red checker or “signal”) your page is content wise.
  • It also conveys ways to improve your content if the signal turns either orange or red and if you follow and tweak the changes as pronounced, you will eventually get the green signal to go!

The Exclusive SEO Plugin On The Block Yoast SEO 4

After this transparent course of action comes another setting that not many bloggers use, but it can prove a great asset for the long run and coequally, it’s a great feature! Meta Robots Configuration is whether you want to keep that particular post or page out of index or sight. With this option, you can decide for yourself what you want people to view for that page or what not to view such as no image index, no snippet preview or no archive, etc.

The Exclusive SEO Plugin On The Block Yoast SEO 5

There are many other settings in the Yoast SEO tab that’s positioned right below your text and/or visual editor. If you’ve downloaded the free version, you’re going to get surprised by the sheer volume of services that this plugin has to offer its free users, but if you’re purchasing the premium version, there are more features to utilize for your posts and pages such as URL redirects, etc.

On an ending note, Yoast SEO plugin offers more than what any blogger/business owner would have anticipated for a complete SEO-ready optimization for their website. With extremely useful services including Social functions for Facebook & Twitter that helps you originate exactly what content that you would want to share on the social platforms from title, description to image (for Facebook & Twitter only). I am sure you’d be extremely happy and satisfied with this plugin’s free features namely Content, Advanced & Social.

The Exclusive SEO Plugin On The Block Yoast SEO 6


 

How do you like to personalize Yoast SEO for your website or blog? Which, according to your terms, is the best feature of it? And how do you find this plugin to be different than the rest?

Let me know in the comments section below.

This post originally was published on Craze Commerce’s blog

Why This Emerging Marketing Trend Will Change Your Business

Struggling with your marketing and brand awareness-when you don’t know about the latest marketing trend that’s shooting up sales, interaction and originality?

The best way to stay ahead of business strategies and develop new ones is by identifying fresh new marketing trends. Having perfect knowledge of even one new marketing trend will help show you opportunities to grow your business, bring about significant changes in your involvement in the industry and make it easier for you to grow with the demanding population.

With the popularity of website businesses shooting up, a strong marketing plan is essential if you want to grow progressively. We know that with the promise of an authentic and trustworthy website come many marketing channels like email marketing, social media marketing, search engine optimization, search engine marketing, and much more- but what’s the step that harnesses these marketing channels in a new, exciting and a profitable way? The answer ends with this emerging marketing trend that has the power to change your business just like 2015 to 2016; a whole new paradigm and a whole new perspective.

In a nutshell, what are marketing trends?

Marketing trends are changing shifts or mediums through with people learn or improvise to communicate better online. It either results in an increase or a decrease in product or service usage. These can mean the following:

  • Changing customer needs.
  • Changing demographics.
  • Social factors like change in social behavior in online networking.
  • Ways customers experience certain technologies online like virtual reality, etc.

In an unornamented language, marketing trends are influencing the way businesses and customers exchange information from one spectrum to another.

Why This Emerging Marketing Trend Will Change Your Business - iEmoji

Purpose the Use of Emojis as a New Way to Communicate

If you’re thinking of Whatsapp conversations, then let us tell you that the use of emojis has gone far beyond just Whatsapp chat conversations. People are increasingly becoming more and more confident towards using emojis online. On social media, they’re more popular than ever. According to a study by the team at WordStream, a tweet with an emoji in it has 25.4% higher engagement than the exact same tweet without an emoji.

For people to interact with each other, emojis pose as nothing but a creative opportunity to convey messages that are more understandable than other forms of communication. It’s a great way to strike up a conversation with other people on different topics. Businesses are going down the line of including the portrayal of emojis in their marketing strategies as ways to better connect with people who ultimately become their visitors, leads, promoters and customers. In fact, businesses are promoting their products and services not by themselves, but with the help of emojis to make the entire conversation seem more friendly and open.

Not convinced enough? Take a look at these Emoji Marketing Examples on Twitter that we find intriguing and inspiring for new businesses.

Basically, businesses are using emojis to win over people. And it’s working!

@starbucks made use of it in the most compelling way to let people know that they respond on social media with amazing offers just like how we share our love for their delicious food.

Why This Emerging Marketing Trend Will Change Your Business - @starbucks

@dominos definitely has a brilliant marketing strategy in place to use emojis in an expressive and exciting way.

Why This Emerging Marketing Trend Will Change Your Business - @dominoes

The popular @twitter account also has a solid tip to use emojis when words just don’t get through.

Why This Emerging Marketing Trend Will Change Your Business - @twitter

Don’t you think emojis are a more personal approach to communicating with new people? They just lighten the mood, instantly. If we interact with friends and family through emojis alone, why don’t you do the same with your customers?

Which Tools Should You Use to Add Emojis on Social Media?

iEmoji is a great tool to use where you can simply copy paste any emoji you like in your post update or, you can even tweet through the tool itself by linking your twitter account in a matter of seconds!

Another great tool to use is Get Emoji that you can utilize by just copy pasting the needed emoji on Twitter, Facebook, Tumblr, etc. effortlessly.

 This post appeared on Craze Commerce