Type no Typography

One of the ideas that I had to advertise and promote any product AND service on social media or on billboards, is to include no words at all. Let me break it down for you, say you’re selling sugar cubes and you want your target audience to come to you instead of purchasing other kinds of sugar, like an alternative, your product, sugar cubes is better, healthier and even fun. You want your customers and potential customers to purchase from you because you chose to advertise it. How can you pull this off without any words?

Product: Sugar Cubes

Objective: Attract an audience to increase revenue and social media recognition. 

This image is just for illustration purpose. Do not copy or use this for professional purposes. Thankyou Photo credit: www.wallpaperswide.com
This image is just for illustration purposes. Do not copy or use this for professional purposes.
Photo credit: www.wallpaperswide.com

Description: Now, in this illustration you won’t input any typography that explains or “sells” your product to its audience. It’s a pretty simple yet provocative creative that speaks for itself. People love sipping tea or coffee at any time of the day and what is better that giving them the simple pleasure of a product, such as sugar cube, immersing into a hot cup of tea that creates a splash of the drink all around the table. I just illustrated what the creative can look like. 

Similar to this idea, you can cook up so many product/services creatives that promote a healthy and exciting brand image to your target audience; and they also increase revenue.

If you any suggestions regarding my idea of “Type no Typography“, do comment below!



Why Every Business Needs Social Media

Want your business (profit or non-profit) to benefit creatively in the new media? If yes, then follow this one simple rule:

Get yourself online on all social media platforms such as Facebook, Twitter, Google+, Instagram, Pinterest or LinkedIn (these are the platforms that I work on and they bring an even larger audience, more than what one can benefit offline). It’s all in the posts and tweets that YOU circulate in the news feed that brings more meaning and existence to your brand. Social Media Marketing is vital for all businesses because it’s online and it abides to the law of influence. If we publish content that is fresh and stirring, we can build an audience not just for your benefit, but for the interests of others. If by correct means of publishing, we engage in content that promotes what you do for your brand, which others may find stimulating, you can invent better and benefit from the positive feedback loophole. Primarily, this loophole is for both your brand and the audience that is engaging with your business, but the more you spend for your online presence (which is not so much of expenditure), you can expand your horizons of brand marketing and make a difference by creative content.

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The article on Entrepreneur: 10 Laws of Social Media Marketing reads 10 laws or foundations that are necessary for engaging a better, literate and potential audience that not only likes your business page, but also indulges in interactions online, which is the very basic yet significant aspect for your business. Statistics say there are more than 3 billion internet users in the world today and almost 2.5 billion internet websites and counting; people love the internet because it positions them where the rest of the world is. If your business requires a voice that is most often unheard offline, new media is the best solution to your problems. Employ good, learning and enthusiastic social media marketers and build a team that have the ability to push your business, your voice further because it takes a team to make a change, you can’t go solo offline and online.

Social Media needs you as much as you need it, if you’re not already online- Open a New Tab and register your business on all the social media platforms and get social!


I hope you enjoyed my first Social Media post on For The Public Eye. Kindly like, share or comment & SUBSCRIBE to my blog. Thank you & Happy Social!

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