Visual Musing: Sometimes art is very big. It’s everywhere.

Art isn’t a puzzle that is only understood once it’s solved. It’s art that I don’t need to find anymore, it comes along and it finds me. Art is an exploration to me; when I watch the sea, the sky or even look at cars passing on the road: that’s art for me. The movement of things around me, the way each element around me is placed may seem customary for others but for me it’s a canvas that I need to capture.

The movement of things around me, the way each element around me is placed may seem customary for others but for me it’s a canvas that I need to capture.

In my opinion, men and boys who use “no homo” following a share of emotion are still in the dark. Everyone can express feelings like everybody else, it’s a human possession, not an individual personality trait that only a few people can carry.

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Rocks To Sea

It is the absence of what we need that makes us think, that makes us wonder and experience as we do now. We pressurize the world to be there for our benefit, and when that happens, we transform our viewing into vision.

We understand that lacking is an addiction that we use to slowly drift away from the unchanged. Only when we learn to live somewhere between the lives of others and our own, can we accept reality.

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Why We Should Stop Caring About What People Think Of Us

.     I’m not saying that we should not care at all, but how we’re affected by what people think of us, it is a prodigy that we don’t let the world think that we’re vulnerable but, in hindsight, that utterance is absolutely false.

The healthy relationship between our conscious body of reason and our emotional resistance is  recuperating how we let others affect us. The single mindset of letting others think that we don’t care for the things they have to say about us and at the same time, acting out when someone puts into words about you, is tearing down the belief of good will and acceptances of will in your life.

“It’s easier said than done.”, some people tell me.

But nothing is easy if we make it hard for us to do. Life is not as simple as getting up in the morning, drinking a cup of coffee and heading off to a monotonous job, getting back home and sleeping until you have to be up for work the next day. There is the entire world out there: so many people to meet and so much money to make. Well, at least that’s what people want (and they think that they NEED) in life: to become rich. While things are hard, they’re easy as well.

Just as how becoming rich is difficult for everyone, accomplishing at not letting others’ opinions about you get to you is also difficult. But difficulty does not mean that it can never be achieved or it’s going to take you years and years to master. If you contemplate on how often you let yourself slip towards anger and distress when you realize that those around you don’t understand the real you, then, you’ll never begin to trust your actions. Don’t sit and think about what that friend thinks of you and what you should do to convince him/her to think otherwise because in truth, that friend may not even listen to your story. Let alone you trying to explain it to him/her.

Everyone has their own opinion about everyone else, no matter it right or wrong in your mind. Instead of going out of your way and emotion to let others know you the way you want them to, you do what you do best, everyday, just like another day in your life and let that speak for you. Just because people have certain thoughts about the way you live and the words you speak, that doesn’t mean that you need to always agree with whatever is being said about you. It just means that people have certain personalities and the most noble and humane thing to do is to accept them for who they are, regardless of them believing otherwise.

When it comes to retaliation, I believe that silence is most excellently practiced when no physical feelings are hurt. Ask yourself, would you lose your pride, peace, respect, dignity or faith (or anything) if you don’t give back to the person who thinks any less of you or of anyone you love dearly? The answer to this question is unambiguous, but often times it is not bearable to answer.

Would you care to explain your life, your past, your beliefs, and all that makes you you to someone who won’t ever understand how you’ve survived and are still surviving? Are you really deserving to be answerable to anyone, and I mean anyone, if they think of you any less or more?  No, you are not. I’m sorry that I’m not sorry to break this to you, but you don’t deserve to change anyone else’s opinion about you because it’s not yours to change, by right.

If you love hip-hop music because you like a particular artist and “certain” people think and often discuss that you do it out of the perpetual pressure of fitting in the crowd, then you can’t do anything about it. You might speak about this to them once; maybe twice, but after one point, you should understand that there is no point in arguing with those who haven’t been in your head and understood the reasons.

This was such a queer example, I know, but if you want to get a much more serious example, I’ll give you my story.

I left college last year, 2014, because I felt like I didn’t belong there as I thought I would have. I was disappointed. I felt out of place. The idea of studying a subject that felt forced onto me because I had to pass was irritating the shit out of me. And despite everyone telling me not to leave and stick around for a while because then I might start enjoying it, if not enjoying then liking it- I couldn’t change my mind. I wanted to leave because I wanted to learn about other stuff that mattered to me, like Blogging, Philosophy, Art, Photography, Digital Media, and so much more. I had not fixated my mind about what I wanted to learn because I was so darn curious about everything, but, I didn’t let that confusion stop me from making the decision of dropping out of college. And I did. The reason why I wrote this is because I didn’t let others’ opinions about me quitting or making a huge mistake or that I would be regretting this until I find something to sink my feet in, get to me. I did what I had to do. I’ll rephrase that: I did what I wanted to do.

The only thing you should care about is what you’re going to be today and not what you were yesterday. We are given a new day, for the rest of our lives and personally, I do not intend to spend it by thinking about what others think about me and how I am going to change that. Because, I don’t want to change that and I never will. I use that praise and criticism to grow more proficient and compassionate because I know I will make mistakes and stand back up, but I don’t want to make a mistake of letting someone else’s opinion alter my beliefs in a way that it is changing the healthy relationship between my conscious body of reason and my emotional resistance.

The reason why I am writing this article is not because I want to share my experience with you. I write what I write for a conversation. I long for such meaningful and deep conversations in my life and the only way I know I matter is by leaving behind pieces that I have learnt in my life, as a conversation.


Little Things

When you keep your face towards that you need to see, feel and experience; you’ll never forget those little things that once, mattered to you the most.



Native Advertising: Knowing How it Works

Native Ads aren’t the new hot marketing strategy in advertising, it has existed but been misunderstood which makes it more unknown and forgetful.  What it is is one of the most fastest and effective tactic that businesses can adopt to distribute their “sponsored content” more appropriately and gaining a good interaction level & ultimately conversions. It is a clear contextual marketing format that marketers are taking advantage of after understanding what it is and how it works in the advertising industry. Native advertising is true to its name: it is a paid advertisement that matches the category, content, function and form on which (platform such as Web or a Digital Page) it appears. It is what marketers can use to reach people with interests similar to the respective brand’s needs and initiating engagement with them.

The best way to understand the definition of native advertising, I’ll give you an example: you’re reading a magazine about sports and you happen to come across an advertisement in the magazine, that introduces you to a new kind of sportswear that is both creative and useful to you, now if you’re a sports person you wouldn’t think twice before either logging on their brand’s webpage or one of their social media profiles to begin engaging with their content and maybe even purchasing that same product that was displayed in the ad. Such ad placements are native ads as they’re “native” to the kind of platform they’re published on.

Now, we’ve understood the actual meaning of Native Advertising. Let me explain to you- How You Can Use It to Your Benefit.

Step one:

Target should be your target: Marketers should begin creating native ads by constructing a complete demographic of the audience they’re targeting, then developing the product that they’re advertising with its appositeness to the category it is best fit in, and finally, building the content that is engaging and edgy.  Readers want more details or a good indirect call-to-action in the advertisement that will lead them to the brand’s website and generate conversions and engagement.

Step two:

Distribution is key: Contact a content-distribution provider who can broaden your scope of possible and interested buyers that fit your demographics and while the distribution bit is being taken care of, you can build your research on the kind of product you’re selling and it’s adaptability to its market. You can also target some more effective distribution channels because you need your brand to get noticed by potential buyers quickly and in a steady way; it’s important to understand the reach of that distribution channel and how they influences their audience.

Step three:

Write compelling posts: Since, native ads can also be promoted on closed and open platforms, marketers can create posts relevant to that particular posting platform. For example: If your native ad is getting promoted on Twitter, your limitations would be many but you can use that to your advantage after having done the research about what is most tweeted and liked by your targeted audience in the relevant brand’s industry.  Like this you can use such social media platforms to your advantage and make interesting posts to create surprising results.

Now, let’s read about How Native Advertising Is Better than Standard Advertising?

I’ll give you 5 reasons for why it is better and 2 for why it’s not. But, remember, any kind of marketing strategy has its pros and cons but you should take advantage of certain strategies that are suitable to your business’s needs and goals; for some might and might not work for you.

Why is Native Advertising better than Standard Advertising?

  1. You can target those who ultimately become buyers and influencers for your brand.
  2. In a market cluttered environment, your brand generates appropriate awareness and people hold a common significance with you.
  3. Sponsored content has a reputation of being ignored because there aren’t any demographics set to standard advertisements. But on the other hand, native advertising has a strong base of customer demographic.
  4. Your content is handed off to the right people as recommendations of other brand’s with similar personality like yours; which means that you’re building into a community of already existing buyers and sellers to promote an interactive and open environment
  5. It’s right to the point. It’s hot and it’s working!

Why is Standard Advertising better than Native Advertising?

  1. It’s limited to the needs of your demographic only. Since human mind is prone to new likings, they’ll be ticked off because they’re not your demographic audience; you won’t be able to turn potential buyers into happy and interested customers.
  2. It’s important to respect your customers and develop brand awareness in the market, which by native advertising, there are limitations to that too. You posts depend on what your customer like about you and a change of course in your brand’s personality would make you lose certain existing buyers who are already in the game.

So, Native Advertising, the usually misunderstood advertising strategy is now completely open and lucid to you. And if you have any more reasons of how Native Advertising is either beneficial or limited to your brand’s needs, you can LEAVE A COMMENT BELOW, SHARE & LIKE THIS POST!