Changeling: The Times in 1928

Changeling, based on true events, is one of the most provocative movies liberated on-screen. The movie begins as a story of a single mother, bound by her lonesome life, caring for her little boy and providing for her home. There is no defined direction to this movie as the story becomes more than just about the mother and her missing child: it transforms into a tragedy of struggle, and frustration.

There is a war between the powerful and powerless that’s taking course in the movie. To watch this movie is to live forever in the dark. I couldn’t understand the why, but I was looking for the where. This movie conveys fortunate when unfortunate is all it’s got. It represents life when death is all around. It gives hope when disappointment is all that’s felt. And I feel miserable when I wish I had something less miserable to focus on. Changeling is based on a true story and it’s heartbreaking as it is courageous. It is frustrating as it is foreseeable. The impact of the press was given much importance in the script of the movie, as it was years ago in reality. To read was to believe. That was the wave of influence that newspapers had on their readers.changeline-2
Even though the scenes in the movie were easy to grasp, there was something missing that needed to be found. This movie confused me into believing the hard truth but only for something that is so easy to understand. The characters played in this movie are justified and their motives plausible. The way each person is carefully given personality makes Changeling well illustrated. There is no time-killing pointlessness in the movie and the story felt as real as it could be. The expectations that were dictated by the plot seemed well-defined by the actors, especially Jason Harner (as Gordon), who’s acting was completely crazy and up-to-the-par of the movie. As much as I love Angeline Jolie (as Christine) and John Malkovich (as Reverend Gustav), they both completely surpassed their designated scripts as opposing to the way this movie was made out to be seen. The actors fit well with the kind of cinematography the director wanted to accomplish.
The way Changeling was staged, with women given utmost fashion and cultural responsibility, while men given more of a formal responsibility made me feel like this movie knows what it’s up against: an era at the cusp of an evolution. The story was made out to be very queer and hysterical- emotionally and foreseeable- fundamentally.
Changeling is not changed but the growth of mentality. I wished that silent struggle would come to an end, but it never did. Changeling is the fight between love and hope; between what is lost and why. Changeling characterizes misery the way ice melts and fire burns; it’s inevitable. I’ve lived in this movie and after it. And in the end, the light in the darkness was the darkness itself.
Changeling changed the change by justifying truth when lie was all they’d got. It showed the sufferings are not felt, they’re understood and that is what makes the soul go mad.

Content is king where sharing is the kingdom

Bill Gates had conferred groundwork for the importance of content for informative and entertainment purposes for business, sales, exchange of ideas, and other internet transactions, as we know today by explaining why content is king. People are creating content, promoting content, and sharing content with others to a whole new grade.

Firms are now advertising for goals that go beyond just selling products or services; they have introduced new horizons in content strategy to build an attractive audience that relates to what the brand (firm) wants to conquer, with a message and a purpose of making a sale. On the other side of the coin, consumers are not only accepting information from firms who are providing it to them, they are actively interacting to promote, support and engage in firm activities, with friends and members across the globe. The boundaries that keep us united aren’t digitally constructed, which means mammoth for both firms and consumers.
Content is paving the way for a fitting environment where social media gets dominated by it. Next, it won’t be about how content is manipulating people to accomplish a goal or an objective; it will be about how people are sharing the content that firms introduce to build a following of their own.

Traditional marketing talks at people. Content marketing talks with them.

– Doug Kessler

Content is king where sharing is the kingdom.

Content is one side of the coin while sharing is the other side. Without the purpose of sharing, content has no reason to endure in the digital world. There isn’t enough depth and opportunity left when content is not shared in the internet space. If people are expected to put up with content that they don’t like and find insipid to disparage, there is the sort of content published that they find compelling and engaging to praise.
There are different people as much as there are different ways to write content and share. Everybody works according to their strengths and weaknesses. Some may differ sharing content while some may promote it only for its effectiveness; nevertheless, content’s effectiveness is in function because of sharing.

The internet is already revolutionizing the exchange of content between firms to consumers and consumers to firms, but what is fascinating is that the psychology that goes behind motives that firms take into account while creating content for consumers is also revolutionizing rapidly. Customer segmentation is not only the tool that firms need to sell their products or services: firm are involved in the customer co-creation process. How? Because sharing is addictive. The function to make use of the internet to publish specific information has inevitably introduced sharing at the fringe of personal and professional interaction. It’s not about how sharing content makes it more purposive, it’s about how sharing content has revolutionized the internet, which has inspired the kind of content being published by both firms and consumers.

When content is published there is an initiation when content is shared it is reciprocal action.

Nobody can have access to no content the way it does when it is shared not to impress, but to interact. Content is resourceful without sharing, but sharing is a resource by itself. Sharing is a system of behavior, reaction, interests, and ideas; while content is universal. How can content exist if not for the absolute relationship between firms and consumers, that leads to a relationship between consumers and the whole audience?

Sky Vibes

The sky is an infinite movie to me. I never get tired of looking at what’s happening up there. Know where to find the sunrise and sunset times and note how the sky looks at those times, at least once.


Quit an unhealthy lifestyle, and have anything you want.

Don’t force a healthy lifestyle, embrace one. The silent killer isn’t the “muffin top” anymore, it’s your emotions that affect your body, and the lack of a better, much pragmatical sense of mindset.

It’s not untrue when I say that what we take to be true and believe in becomes our reality. And what becomes our reality is how we take shape in this world, mind and body.

How is that we feel tired so often, sleep, and think twice before going for a run at any time of the day?

Because we don’t care enough to bond with our own selves as much as we do with others.

“I am sick and tired of feeling tired and unhealthy all day.”,  is what one might say but what can we do about it?

Bellyful of things. First off, embracing a healthy lifestyle isn’t easy. It involves a great deal of muscle-work and mind-work.

When I think of a burger, I crave it and get all juiced up. When I think of running a few miles, I cringe at the thought of it. And when I think of what I’ll eat after my workout session, is what I look forward to while working out. It’s not about the exercise, it’s about what rewards I’ll get to enjoy later on. Why? Because our mindsets are hardwired (by us) to feel, sense, and imagine the pleasure, and pain that we experience while doing all those things. It’s not about procrastination or laziness. It’s our mindset. The more we imagine pleasure and pain, the more we’ll experience it later on; it’s a cycle that puts our mindset into motion.

The psychology of two types of mindsets: Fixed and growth play a crucial part in those beliefs that we carry about ourselves.When we overlook health’s basic needs, we’re focusing on a fixed mindset of a set experiences that we’re supposed to feel in a day. And when we embrace a better lifestyle, we’re encouraging our growth mindset by introducing ourselves to new sets of emotions and experiences in one day. That’s a big difference with being productive.

 How evolution made the average person believe she is better in every imaginable way than the average person.

What can we do to become more and more healthy, every day?

Instead, let’s embrace a healthy lifestyle?
There is no difference in remaining the same and exercising because you have to and not exercising at all. For me, it defeats the purpose of exercising. To me, exercising is not a repetitive routine. It’s a way of life. You  change when you’re trying hard on that one bit of you. You think differently, act differently, and still eat whatever you want to. But of course, all in moderation. Our tendencies can change if we know better and understand how exactly should we deal with experiences, thus framing our own reality.

“I underestimated the power of conversation, honesty, negativity, and self-enhancement for my healthy lifestyle.”

Before, I misunderstood the meaning of embracing a healthy lifestyle and used it as a tool to enhance only one part of my physical tendencies. Now, everything that I do every day is a part of my lifestyle, from my food habits to my conversational levels and curiosities.

It’s a boon to have someone to talk to about everything, good or bad, ugly or beautiful, and interesting or dull. Openness to ideas reflects the kind of personality you are; it is paramount to embrace daily activities as the process that will, in the future, affect your other habits such as speaking correctly, listening to others, working in a professional environment, dealing with challenges, and also exercising! You won’t realize how fortunate your experiences will become once you embrace the goodness and mirror yourself with negativity and self-judgements.

“People run away from negativity, I embrace it -in my own twisted methods.” 

Below are a few things that I believe in that have become my reality and a process towards a healthy lifestyle.

  1. Know patience to skill effectiveness.
  2. Be not too honest about your own judgments about yourself. That’s how you overcome challenges, instead of realizing its barriers.
  3. Listen with the intent to understand; do not listen with the intent to reply.
  4. Imagine the dopamine levels working your mood and activity.
  5. Practice the illusion of control on food, reactions, and unnecessary arguments.
  6. An unhealthy lifestyle is a misery for a professional and personal life, in the long run.
  7. Once you exercise for the tendency to eat and stay positive, you automatically start enjoying it.
  8. It’s not about how much you exercise every day, it’s how well you exercise each day.
  9. Accept that you are not the idea of perfection, as perfection is what you make it be to.
  10. Talk to others out of the habit of making conversation.
    Originally published at by Ayesha.

Justness or Absurdity?

A police officer showed no more interest when a train passenger complained about being spit on by a man while she was travelling in the train. The complaint was put forth to catch the accused while he was stationed on the railway platform, with the help of CCTV cameras, to identify the indicted male. Would it really change anything if the police would have caught the accused? What else could have the police done other than charging a heavy fine for spitting on running local trains and the passengers on it? The stain remains on both the question and the answer. Why?

Because India has had a reputation of not changing gears in mentality when pressed by the police.

This incident doesn’t change anything, other than a modification for a safe, and clean train travel: wear raincoats that cover your entire body; even your face. Regardless of health advisory posters pasted on railway platforms and near ticket counters, both men and women are going to chew pan masala, and/or tobacco, to spit on the walls; leaving disgusting red stains as a mark of human existence. It’s the way spitters leave a mark to autograph their dirty habit, like a dog pees on a car tyre to leave a mark for fellow folks. It’s still a stain when it’s on a wall and it’s still a stain when it’s on humans.
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The question: Can one spitter’s punishment change other spitters’ habits?

The matter is not about the police refusing to comply with the complaint. It is that policemen are unable to change the mentality of other spitters in public because nobody scares easy, and nobody cares enough to change one dirty, disgusting habit. To put forth a complaint about such an incident isn’t justness in any common sense. It is an absurdity. Complaining about being stained by someone else’s’ filth is as ineffective as complaining about being a woman and stared at by uncouth men, while travelling by train.

It is a matter of mentality, and not behaviour that needs to be refined. Complaining is justice for an act such as this or is it absurd? Would you complain when you know that finding the accused is not likely to change anything at all?

This post was originally published on This Week Mumbai

Visual Musing: Sometimes art is very big. It’s everywhere.

Art isn’t a puzzle that is only understood once it’s solved. It’s art that I don’t need to find anymore, it comes along and it finds me. Art is an exploration to me; when I watch the sea, the sky or even look at cars passing on the road: that’s art for me. The movement of things around me, the way each element around me is placed may seem customary for others but for me it’s a canvas that I need to capture.

The movement of things around me, the way each element around me is placed may seem customary for others but for me it’s a canvas that I need to capture.

In my opinion, men and boys who use “no homo” following a share of emotion are still in the dark. Everyone can express feelings like everybody else, it’s a human possession, not an individual personality trait that only a few people can carry.

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Visual Musing by Ayesha Dhurue Photography 13 Visual Musing by Ayesha Dhurue Photography 12 Visual Musing by Ayesha Dhurue Photography 11 Visual Musing by Ayesha Dhurue Photography 10 Visual Musing by Ayesha Dhurue Photography 8 Visual Musing by Ayesha Dhurue Photography 7Do you like this article? Subscribe to my newsletter now. Visual Musing by Ayesha Dhurue Photography 6 Visual Musing by Ayesha Dhurue Photography 5 Visual Musing by Ayesha Dhurue Photography 4 Visual Musing by Ayesha Dhurue Photography 3 Visual Musing by Ayesha Dhurue Photography 2 Visual Musing by Ayesha Dhurue Photography 1

The Man Who Can’t Be Moved

Eloquence is expressiveness, as expressiveness is privileged. It cannot take one’s expressiveness to change another’s thoughts but it can take one’s eloquence to persuade another’s way of thinking.

Human mind is a strange box of insanity; we think what we ourselves discover, and mind those whose ways of thinking is no same as ours. The interval between changing from one’s today and tomorrow is a long journey of discomfort, struggle and then harmony.

Can man change for himself ?, Or will he change for the world in which he is destined to live in?
We’ll never know.

No matter how conscious psychology is, it cannot fathom one’s direction of change and its drift. But what psychology dictates is a different tale of circumstances that lead to change in one’s life. The push, the effort, and the animosity of the situation that we’re in, defines that reasonable interval of our past and our present. We want to learn everything there is to know; we do not regret of that we don’t know, but, we remorse when we’re wrong about something we know. That is what makes us change. The lacking of correct direction that leads us towards the mistaken road, even if it’s not discovered by us. The expressiveness is being able to communicate with mind and soul, by one’s own strength, and passing the energy to those whom you want to make feel a difference; to those whom you want to feel a change. That’s eloquence that changes a man into a life that best suits him.

Street Photography By Ayesha Dhurue

Rocks To Sea

It is the absence of what we need that makes us think, that makes us wonder and experience as we do now. We pressurize the world to be there for our benefit, and when that happens, we transform our viewing into vision.

We understand that lacking is an addiction that we use to slowly drift away from the unchanged. Only when we learn to live somewhere between the lives of others and our own, can we accept reality.

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Build a Plan for your “Big Business Idea”

It’s time you build an awesome plan for your “big business idea” that you had weeks ago and don’t know how to begin with. This day and age, everyone is inspired to build an empire on their own for their business and excel at what they’re bringing to the world.

When the first brilliant idea comes to you, you’re unsure how to set in motion the process of launching your own business. At this point, what you need is a solid plan of getting your facts straight about what your idea means to you (primarily) and then to those who you’re catering (your audience).

While creating an online advertising plan, it is important to figure out the business marketing goals first, and then the steps required to meet those goals. There are multi-fold methods that you can use to make the First Business Plan, but I find this one most effective and purposeful.

Step one:

Write 2 or 3 short statements describing the nature of your business idea.

When you can write paragraphs about what your business idea is, it can be slightly challenging to boil down your business’s story to 2 or 3 statements. But by using correct words and discarding statements that are more philanthropic than practical, you’ll understand the rhythm of where you’re letting too much on and where you’re missing out.

To write a good business statement that is to-the-point and accurate, define the Mission & Vision statement of your business. A mission statement is what your business is going to be. And a vision statement defines that one primary way in which you’re catering to your business customers. You can either add both the statements to your final copy or use one of them, appropriately.

Step two: 

Map the physical boundary of your business idea.

This step helps you get your goals focused on the area that you’re targeting. If your business idea is an online service providing company then you should map the places in which you are available and the places where you’re not. Your target location is infinite; you can target a city, state, country, or even continents! By having a clear target location, you’re directing the rest of your business goals in the appropriate direction so that you know what kind of customers you’re going to deal with in the future.

You can even target locations where you can find potential customers to promote your business in ways that can help benefit locations where you’re easily available. Branching out of your desired location to a potential location that bring can bring you more exposure is a good business decision: provided that you’re backed with resources.

Step three:

Identify a problem before your business is available in the market.

This step is the “eye-opener” for you. Every business caters to a particular audience, that have common interests and demographics that best fit your business objectives. But before you find that particular audience, you need to hunt down one problem that your customers can face when they’re not publicly exposed to your business. Find one or more problems in the market you’re entering, from the customer’s perspective, and you just got a few more solid reasons to introduce your business to the people.

Step four:

Summarize a solution to the problems.

Every problem has its solution. This is yet another “eye-opener” for you and your business. With a given solution to a problem, you broaden the reach of your business nature and objectives to a level that answers extremely challenging questions about the “it” factor of your business.

Step five:

Profile your competitors.

To master anything, you need to know everything about it. This time, you’re mastering not a subject, but your own business. While creating a business plan, the best possible way to move forward in the right direction, is outlining the profiles of businesses that have a nature similar to yours. This way you can highlight your distinctive methods of promoting and catering to your target audience, and completely understand what you can do better.

It is good business sense to be informed about other businesses in terms of their online advertising and customer relationships.  

Step six:

Outline your target audience.

How can you visualize a business without customers? Is your business directed towards online or offline exposure completely depends on the customer demographics. Outline both physical (age and gender) and psychological (their needs) profiles when setting up a “people’s map” your business needs.

Any achievable demographic is important for any one or more business goals.

Step seven:

Conduct a survey.

What’s more helpful than directly asking your customers what they want in terms of preference and comfort? Before you get your formula ready, you need to know whether your product is in demand or it has the potential to be in demand. Is it a wonder waiting to get discovered or is it a product that only a few might find helpful? These questions can only be answered with proper Demand Discovery Data.  It’s a simple task to write questions (survey questions) that you can ask customers to fill up online or in-person, so, in the end you’re with an accurate survey that tells you what your business can become.

If you’re not so sure about drafting questions, you can also create a very simple landing page (blog, social media account poll) to let people subscribe if they’re interested and ignore if they’re not. This way, you’re including both visual and text graphics that make the business look more attractive and tech-friendly.

Everyone loves tech-friendly personalities that grow along with the industry.

Step eight:

Compile the pros and cons for your business.

As soon as you are backed by accurate demand discovery data, you get a clear vision of the pros and cons. You face the hard truth when it comes to you and you also know the possibility of your business working in the coming months after its publicly available. Here, you’ll input your expectations and your survival capabilities.

Step nine:

Outline your team members.

With growing opportunities, you can either hire people in job positions for your company or hire freelancers that help you tackle business goals. It is important to profile your team members well because they’re your business-halves that represent the business. With better understanding of who your team members are and how they work, you can build an innovative community.

Step ten:

Set a framework for your business functions.

This is where numbers get in. If you’re outsourcing your investments, you need to have a clear strategy of how your business is going to make money and in what direction is it headed. You will be calculating your spends from rents to advertising online and offline. Only with a proper cash flow method can you present your business to those who are willing to invest in your idea, and also create a promising case to attract those who you want investing in your idea.

Consider this as the last step in your Business Plan. After you have a clear business idea that is backed by both data and practicality, you can account on your monetary decisions.

This post was originally published on Craze Commerce’s Blog Page

The Time When Personal Life Became “Public Indecency”

Nobody likes intense loathing, and neither do we love to place blame on India as an abomination in terms of solitude and privacy. But lately, issues have been rambling on that are brutal and unnecessary.

We see this stuff in movies and television serials that we don’t support but for us it’s all hypothetical and we tend not to think about it much because that’s never our reality. But now it’s reality for people who are stained to suffer the blame of being an evildoer or an adulterer by those who swore to protect this country, when in truth it’s not even by their rights to place blame. It’s easier to believe that India is failing to prosper in any field when we speak of people and their lifestyles. But it’s even harder to believe or even witness otherwise. Because then, while good things are happening in this country- initiated by those same people whom we criticize on social media, we will hope for something to go wrong, as it always does.

The recent case that happened in Madh Island and Aksa region was as unmannerly as it was embarrassing, especially for those residing in the hotels where the apparent raid took place.

People (mostly couples) residing in hotels in Madh Island and Aksa region were bombarded by police officers, who came knocking on their hotel room doors for a “clean” check up to prevent indecency being spread from within closed rooms out into the atmosphere (really?). And to think that they asked for ID proofs and even physically marred some who even dared to speak in front of them, questioning their fault in spending time with their partners in a nice and not so expensive hotel room, away from the city on a weekend?

Doesn’t this sort of an arrangement sound familiar to “country care-takers” living in a metro city like Mumbai?

After the raid started, the hotel rooms were searched for everyone residing in them and this went on for more than 5 hours, during which some couple’s parents were called and fines were to be paid (how could they not ask for money?). People don’t mind flashing their ID proofs to police officers once in a while to make the police officers feel that they’re utilizing their duties correctly. But being humiliated in front of people, on a weekend, with no harm done, for something that’s one’s own business and not the government’s, is absolutely nonsensical. When did having a physical relationship with your partner become a hate crime and since when did hotels room become the target for this? So, now after all this, you’re not supposed to even reside in a hotel room with your partner at a nice place, unless you’re married.

All that happened, only because of pressing charges like prostitution were to be looked into? Is this what has happened to this country? If you officers want to swipe off prostitution in a city like Mumbai, don’t target hotels (no no), start from the roots. By executing such an offensive act of sheer stupidity, you’re forcing us into thinking that you’re incapable of handling a complicated task.

The most mind-numbing statement of the news article explained the reason of the raid as an act of someone’s private life being an act that causes indecency and adulteration in public. Why is sex such a bad thing? And even if it’s bad, according to some thick headed officials who claim they know “stuff” and are experienced, let it be bad for those committing it, don’t make it a public hate crime issue that’s deemed bad by the law. It’s healthy to let people decide what’s bad for them unless it’s hurting some other person’s property, money, physical or mental presence.

If this country needs anything to make it better, it needs a complete personality and “moral policy” check on each and every government-man working under the law. And if that’s not enough, try making issues such as sexuality and personal life and choices a school subject, supporting rights in terms of freedom. Let’s not forget that India is an INDEPENDENT COUNTRY.

This topic must have definitely taken flight before the published time of this article but there are never too many opinions to voice amongst those who are willing to listen and understand, and those are should listen to understand.

This post is originally published on This Week Mumbai