Can We Do Better?

This article is concerned with online reading.

It’s no longer easy to stand one’s ground when it comes to online reading. It’s overwhelming to consume information, day in and out, on several topics. As consumers of the digital world, there isn’t only one topic we’d love to read about. There is plenty. And the list is growing still.

So should we dissipate every ounce of stamina we have left, for each day, to consume whatever tabs we have left open? Or there’s some simpler, less confusing way to read what we read today and remember what we have read the day before?

I wouldn’t go so far as saying that the internet is draining our lives because I may it sound like it’s supposed to happen that way. That our habit of responding to the internet is causing the sheer burdening on our brains. While it’s also taking away our social hustle and bustle. It’s now become easier to respond to a comment or article online than it is to reply, via message, to friends and family.

The truth is that we’re letting such godawful things happen to us. And there’s a possibility we aren’t even noticing it. Shrugging it off by believing it’s indifference or contemplation in society.

What role does online reading play on these protocols? It’s quite clear to me, even though it’s not the whole picture. Deciphering the paradigm of online reading down to its last bits is impossible because the existence of it depends on the lives of millions of people worldwide. People have been welcoming and responding to all kinds of information; whether positive or negative, valuable or redundant, accurate or red herring. And it’s because of this movement that we are now throw off guard with so much to read and so much to like and dislike on the web.

The result of such behavior is a sort of disconnect we have with the outside world. While we have become a part of the technology, we are slowing plucking little pieces of it and keeping it for ourselves. A thing like this soon escalates into a habit, a behavior, and later into an invulnerable personality.

Living independently isn’t an option anymore. It’s practically non-existent. The freedom to read, learn, and grow is definitely empowering. But the idea that such a lifestyle holds the license to self-discovery and individuality is horribly, horribly wrong.

Online reading is like an empty parking lot. It’s not your responsibility to fill up the empty spaces, but because you cannot comprehend its emptiness that you decide to show up with all sorts of puzzling pieces of information that aren’t worthy enough to influence your way of thinking.

Collectibles, of any kind, digital or materially-bound, need to have value. So adopting versatile strategies to create a sort of enclave of genuine and unfiltered information is the only way to straighten the little we can of our mystifying digital presence.

How To Use Hashtags To Market Your Business

 

Hashtags have become a powerful tool of discovery and popularity in the social media age. Everyone has their own conceptualized method of using different hashtags for their personal photos; businesses have mastered the art of understanding what hashtags to use as a part of their marketing strategy. This makes even a single hashtag a great asset for businesses to promote and define themselves at great lengths because it’s essential to target different kinds of audiences at once to grow your business and get it discovered. Hashtags were made famous by Twitter, but now the practice of including a keyword or phrase with ‘#’ before it, puts businesses, like yours, on the map of social recognition on almost every social media platform. This gives you the edge and power to harness hashtag use on how to market your business effectively.

So, how to market your business by using hashtags? Below are a few easy practices that you can include in your online marketing to promote your business successfully.

Identifying The Best Hashtag

For some businesses, this comes out of habit. When you’re a business specific to a demanding market industry, you need to have full knowledge of what’s trending and circulating over various social media platforms in terms of hashtag use and its popularity. It is important to identify a starter list of the best hashtags related to your business to understand how to use a hashtag and how you can harness them to market your business. It’s not always encouraging to make note of all the trending hashtags for your business because that leads to overcrowding and makes your business look less concept-specific and lousy. The more accurate hashtags you identify for your business, the greater your chances are to establish a good online marketing strategy for your business.

There are many online tools that let you identify different keywords that can be hashtags which you can add to your marketing strategy to generate more leads. This process of categorization and its popularity shows that there is much more to discover in terms of understanding how do hashtags work and how to market your business using them.

Read more articles on Social Media & Marketing here

Develop Your Business Under One Hashtag

It’s a given that the more concept-specific you are in reflection to your business, the more acknowledged and marketed you get by real customers. When you build an entire marketing strategy to promote your business under a single hashtag that speaks more of your business’s strengths and what it puts on the market for use, it builds consumer awareness and a meaningful follower-ship. By monitoring that single hashtag, you have the golden opportunity to have a real conversation with real customers who want to build some sort of a relationship with your business. While using hashtags that are universally trending is convenient, delving a bit deeper to know more about consumers and their online habits can really get you right in front of your competitors and market your business genuinely.

Don’t Overreach Your Hashtag Use

Social media and hashtags are both dependably designed so that businesses can exhaust the advantage appropriately and don’t end up overcrowding their social media posts with many hashtags.  Don’t spam your social media posts with too many hashtags as that devalues the purpose and strength of the hashtags and such a foul practice can worsen brand recognition and have a negative impact on business loyalty.  Always remember, search happens everywhere. And since, there are thousands and thousands of ever-growing multiple hashtags that we can see on platforms such as Twitter and Instagram, people tend to utilize this practice in ways that it’s not intended to be used. This way hashtags become more of your enemy than your savior.

Here is a simple Hashtag Infographic from Digital Information World on How The Heck To Use A Hashtag.

How To Use Hashtags

 

The Only Social Media Resolution You Need In 2016

Imaginably, there are many new kinds of “internet” resolutions out there for the year 2016. While some focus on getting away from the internet, some should be to gain, within the realm of limitless possibilities, a community of influencers, learners and everyone in-between.

For businesses and individual social media accounts, 2016’s ONLY SOCIAL MEDIA RESOLUTION should be conversation with intelligence and absolute immersion. This means to involve influencers into your social marketing strategies and let your presence dominate like a study in many profound industries where different people have different things to talk about inside their own social media box of engrossment.

Read More: The Future Of Mobile Marketing Trends In 2016

The key to the many possibilities that 2016 means for social media, the ability to harness the way content and ideas are discovered, consumed and seemingly inspired millions, is enterprising. The web is getting aggressively active and crowded, still there is an inexhaustible space wide-open for business and individuals to try their hand and converse to share, inspire, motivate and invent ideas and a brand new perspective.

The only social media resolution you need in 2016 is to make better, more intelligent conversations with those around you instead of typing a piece to yourself each time you tweet or share a Facebook status.

How can you do that?  It’s simple.

  • You can ask questions, answer them or invent the kind of content that provokes others to either ask or answer.
  • You can start commenting on content after you’ve discovered, understood them and truly understood them.

We see tons of people commenting on content pieces that they have no clue of. We don’t know why they do it or what they get from it? But, what we know is that it’s not a healthy way to exist online, especially now more than before. So, if you can’t curate ideas and information by yourself (but if you can also do that, then brilliant) begin with co-creating different content by commenting on what other content is out there. Sharing even a single line of perspective or opinion is still “content”.

Let us know your Only Social Media Resolution in 2016? What do you feel businesses or individuals can do to encourage more online interaction that’s real, pure and conscious?

This post first appeared on Craze Commerce on 10-Jan-2016

The Decline of Facebook’s Organic Reach

Since 2014, business pages have been summoned to expect a drastic fall in the organic reach to engage with their fans and followers on Facebook.

This has made many marketers and analysts mad at Facebook for further narrowing the algorithm down to such a low percentage that it has gotten strenuous for social media marketers to draft a solid plan for Facebook Marketing, without paying money. Furthermore, the lifespan of a Facebook post is comparatively weaker as opposed to its relevancy and organic reach. So, there are chances that my Facebook post will not appear in your news feed even if one of your Facebook friends likes, shares or comments on it. So, when it comes to expanding the boundaries of a good, appropriate and worthy audience, the stakes are extremely high.

 

This has made many marketers and analysts mad at Facebook for further narrowing the algorithm down to such a low percentage that it has gotten strenuous for social media marketers to draft a solid plan for Facebook Marketing, without paying money. Furthermore, the lifespan of a Facebook post is comparatively weaker as opposed to its relevancy and organic reach. So, there are chances that my Facebook post will not appear in your news feed even if one of your Facebook friends likes, shares or comments on it. So, when it comes to expanding the boundaries of a good, appropriate and worthy audience, the stakes are extremely high.

Think of new strategies. Challenge these Facebook limitations, more fiercely.
Think of new strategies. Challenge these Facebook limitations, more fiercely.

The organic reach of business pages was barely hitting 6 percent, but now it’s declining even further and faster. At such a standpoint, it’s unyielding to blame Facebook for following a path like most other social media channels when it comes to advertising, but at the same time, it has become difficult, but not impossible, to create and expand one’s potential audience for businesses who are either startups or looking for a new target market for a new product launch.

If business pages are looking for a faster route to gain likes, shares, and comments from people who might be interested in buying their products or services, is Facebook Ads. That’s our only option; and it’s really disheartening because Facebook is the first website that most of us browse to when we’re on the web. And with Facebook, many businesses have gotten the opportunity to express open access, interaction and positivity to the market of potential buyers, influencers and partners. And Facebook users to a whole new world of connectivity and knowledge. It’s the free book for the reader, or so it was.

Even with Facebook Ads, you get to set your target audience, to which the ads are visible to. But, it’s completely uncertain if you achieve activity only by those who ultimately buy the product or service from you. Facebook doesn’t guarantee you these set standards and if the algorithm doesn’t deliver in your favor then you end up with more than a thousand likes on a product post and no worthy gains. But if it does deliver, your fans will provide credibility; they will offer insights for your customer base; they make your ads more effective when they interact with them and share it with their friends, increasing the chances of them being shown on the news feed of other fans.

Once, we’ve read the problem, we ask for a solution; so here it is. There is no solution. Period.

Take-What-You-Got

Because to avoid overcrowding of content in news feeds for Facebook users and for Facebook to make more money, it’s graspable that the organic traffic is clearing out and away, but, does this mean businesses should move out of Facebook and target other social media platforms such as Twitter or Google+? The answer is both viable and tricky. If a cupcake shop wants to get online to share daily updates about the different cupcake frosting and toppings they serve and they wish to cater to their happy customers with more such elegant and engaging content, how would they use Facebook, if they do not want to pay for it at all? After all, we can still build new Facebook Pages without paying any sum amount and we can have as many pages as we want, at no cost whatsoever. If you were to ask this question, you should expect to hear diverse answers because no one answer is the absolute correct one for every business page. Why? Because it all depends on what you sell (or do), that makes into your Facebook business page. It’s that simple.
You can switch over to Google+ and focus your time and energy on that platform for sharing content and building organic audience and still have a consistent Facebook page. You can completely abandon Facebook and use other platforms such as Instagram because you know you’re reaching organically and you’re sure that it’s happening. Or you can stay patient and keep working hard, hard, hard on your Facebook page and hope to get noticed by those who are genuinely interested. The strategies that you can set for your Facebook page is simple, but consuming to carry out.

This evolution of Facebook has disappointed and discouraged, but businesses can still set stipulated targets to meet and distribute their posts most effectively, trying out every single standard available to us, such as photos, videos, links, status updates, to grab a hold of a good organic reach, if not sooner than later.

Article originally published on CrazeCommerce

My Take on MassRoots (The Voice of the Cannabis Community)

When I read about this social network, it seemed exciting and distinctive, not because the rest of social media is “teaching” us otherwise, but for the simple reason that with this social network, MassRoots, we have just surpassed the limitation of self-expression and independence. People can not only be the end users of cannabis, a genus of a flowering plant often referred to ascharas in India, but they can share and connect with like-minded people in countries where marijuana is legal and build another but distinctively different world of their own. Here, it isn’t about what is right or wrong for you, it’s a mobile application that gives what people want but never speak of, it’s not a choice, it’s nothing but a good, logical and brilliant business decision.

MassRoots may be serving those who have similar interests, there maybe hindrances that are both self-inflictive and personal for the daily users of marijuana in this world, but this application is not promoting any of that, from where I’m seated, it looks like a genius idea for giving what others don’t give; an opportunity to trade, build and invite those already into the world of buying and selling marijuana, strictly in already-admissible boundaries. It’s again nothing socially or morally questionable, it was created while smoking, for the smokers and by the smokers; that’s the line that the creators at MassRoots have drawn and it looks unobjectionable.

This application not only lets consumers take pictures while they’re indulging the habit, this app lets dispensaries help sell in countries that have legalized marijuana, to people who may be interested in buying. It clearly states what other social media platforms restrict and to some extent, it calls for a fair internet freedom and people like it! With the plan of adding a registration button for the complete legalization of marijuana on the app for the upcoming 2016 elections, MassRoots has it’s own plans to extend this self-fulfilling culture of fair and equal trade and business.

3 Steps To Make It On Your Own With Your Small Business Idea

Everyone wants to make it on their own, start their own business from scratch and build something that changes the pace of the world. An extant business idea is multifold and one can achieve so much by just starting off from a small family office with the right facts and numbers. But what about when you’re working, everyday and you don’t get any positive returns from your business as much as you want to; should you get more market experience by working for someone else for a couple of years or should you invest more time and perhaps money in your own small business idea? In reality, this is confusing because you’re young when you started and now it seems that you’re definitely in two minds for getting some market experience for a year or two or you want to work on your business idea, whether it’s online or offline, day and night without any other professional distraction and responsibilities. Gradually, this confusion turns into frustration and either way you’re yearning for more positivity economically from your business and that’s not happening for you. So, under the given circumstances, what should you do? Should you keep your business idea on hold for a bit because you know that it’s not going anywhere and work for someone else to get more experience and build more professional contacts who can, possibly, help you in the future or should you keep to your business and become embedded with what your goal is for your business and be extremely patient?

If you’re ever to be at such a standpoint where you’re hoping to do the right thing at the right time more quickly so you know you’re headed somewhere, MAKE SURE YOU’VE RESORTED TO THESE 4 STEPS. And if you’ve tried everything that is mentioned below and you think you shouldn’t try much, much harder again, make a decision to get more market experience for a couple of years or maybe less.  

Step One:

Make sure you’ve exhausted all your online options. Which means that if your business perspective is inclined towards fashion apparels that you source and sell online, adhere most to your online audience than your offline audience; get involved in online activities like blogging, social media, intending to take up the habit of pushing your limits for broadening your business scope by reaching out to fashion bloggers through your own blog or through other open sourced blogging platform, primarily Tumblr. Before you decide to gridlock your business, stop and do your research about all the possible strategies that are tried-and-true online and focus on a few that you can use for your business because the more you’re reading about what works for a startup, the less time and focus you’re contributing in completing the goals for your business. It is also extremely crucial to know why you’re business isn’t strengthening online because we always read articles that explain to us that the internet is monumental and we ought to be doing something for our benefit; ask yourself why your product isn’t booming online when the entire world is easily accessible and available online!

Step Two:

Are you busy or are you productive? When you’re striving hard to achieve a goal that benefits both you and your business, you often fail track of whether you’re focusing more on the basic fundamentals that can lead the way for a positive response or you’re experimenting more often with the way you look to others. It’s definitely worthwhile when you’re implementing a trick that has been tried-and-tested with positive results by those in the similar market but how about innovating something that’s unique and nobody else has it? Pretty cool, eh? If it’s your business idea, you should also implement strategies that are more personal and innovative to your likes and goals than use somebody else’s. The latter trick is easier and faster with well-grounded results, but the former ethic makes you look more original and creative; and such a quality will not only well-mark your business with  you, it will attract a potential audience on those methods.

Step Three:

Never, never and never make your business the topmost priority! This is something that is extremely hard to comprehend and is seen everywhere because one would expect to give their professional goals more priority than the rest. And in reality, I have witnessed people getting more involved with their work and completely disregarding their own personal health issues, family, friends and other worldly affairs; which I would not suggest you to do. Research denotes that success is also linked with non-professional factors such as physical fitness, state of mind, family issues and social interaction. Set substantial and challenging goals for your business, but don’t spend more than 7 hours each day to complete them, don’t be in a hurry to get things done so you can adhere to that “positive feedback loophole” more often. There are many personal practices that you can adopt to get things done for you, professionally; one would be to get up at the same time everyday and get 6-7 hours of sleep. Early morning risers can easily form a habit of exercising regularly and then going out to work at a suitable time and also have a decent and productive social life. Such personal habits can make you more positive, sound and captivated in your life which will make you successful and motivated.

These 3 steps for me are a must before you decide to go the other way. If you’re willing to give your business a try, work extremely hard to follow these steps and you’ll definitely get results quickly.

Native Advertising: Knowing How it Works

Native Ads aren’t the new hot marketing strategy in advertising, it has existed but been misunderstood which makes it more unknown and forgetful.  What it is is one of the most fastest and effective tactic that businesses can adopt to distribute their “sponsored content” more appropriately and gaining a good interaction level & ultimately conversions. It is a clear contextual marketing format that marketers are taking advantage of after understanding what it is and how it works in the advertising industry. Native advertising is true to its name: it is a paid advertisement that matches the category, content, function and form on which (platform such as Web or a Digital Page) it appears. It is what marketers can use to reach people with interests similar to the respective brand’s needs and initiating engagement with them.

The best way to understand the definition of native advertising, I’ll give you an example: you’re reading a magazine about sports and you happen to come across an advertisement in the magazine, that introduces you to a new kind of sportswear that is both creative and useful to you, now if you’re a sports person you wouldn’t think twice before either logging on their brand’s webpage or one of their social media profiles to begin engaging with their content and maybe even purchasing that same product that was displayed in the ad. Such ad placements are native ads as they’re “native” to the kind of platform they’re published on.

Now, we’ve understood the actual meaning of Native Advertising. Let me explain to you- How You Can Use It to Your Benefit.

Step one:

Target should be your target: Marketers should begin creating native ads by constructing a complete demographic of the audience they’re targeting, then developing the product that they’re advertising with its appositeness to the category it is best fit in, and finally, building the content that is engaging and edgy.  Readers want more details or a good indirect call-to-action in the advertisement that will lead them to the brand’s website and generate conversions and engagement.

Step two:

Distribution is key: Contact a content-distribution provider who can broaden your scope of possible and interested buyers that fit your demographics and while the distribution bit is being taken care of, you can build your research on the kind of product you’re selling and it’s adaptability to its market. You can also target some more effective distribution channels because you need your brand to get noticed by potential buyers quickly and in a steady way; it’s important to understand the reach of that distribution channel and how they influences their audience.

Step three:

Write compelling posts: Since, native ads can also be promoted on closed and open platforms, marketers can create posts relevant to that particular posting platform. For example: If your native ad is getting promoted on Twitter, your limitations would be many but you can use that to your advantage after having done the research about what is most tweeted and liked by your targeted audience in the relevant brand’s industry.  Like this you can use such social media platforms to your advantage and make interesting posts to create surprising results.

Now, let’s read about How Native Advertising Is Better than Standard Advertising?

I’ll give you 5 reasons for why it is better and 2 for why it’s not. But, remember, any kind of marketing strategy has its pros and cons but you should take advantage of certain strategies that are suitable to your business’s needs and goals; for some might and might not work for you.

Why is Native Advertising better than Standard Advertising?

  1. You can target those who ultimately become buyers and influencers for your brand.
  2. In a market cluttered environment, your brand generates appropriate awareness and people hold a common significance with you.
  3. Sponsored content has a reputation of being ignored because there aren’t any demographics set to standard advertisements. But on the other hand, native advertising has a strong base of customer demographic.
  4. Your content is handed off to the right people as recommendations of other brand’s with similar personality like yours; which means that you’re building into a community of already existing buyers and sellers to promote an interactive and open environment
  5. It’s right to the point. It’s hot and it’s working!

Why is Standard Advertising better than Native Advertising?

  1. It’s limited to the needs of your demographic only. Since human mind is prone to new likings, they’ll be ticked off because they’re not your demographic audience; you won’t be able to turn potential buyers into happy and interested customers.
  2. It’s important to respect your customers and develop brand awareness in the market, which by native advertising, there are limitations to that too. You posts depend on what your customer like about you and a change of course in your brand’s personality would make you lose certain existing buyers who are already in the game.

So, Native Advertising, the usually misunderstood advertising strategy is now completely open and lucid to you. And if you have any more reasons of how Native Advertising is either beneficial or limited to your brand’s needs, you can LEAVE A COMMENT BELOW, SHARE & LIKE THIS POST!

Type no Typography

One of the ideas that I had to advertise and promote any product AND service on social media or on billboards, is to include no words at all. Let me break it down for you, say you’re selling sugar cubes and you want your target audience to come to you instead of purchasing other kinds of sugar, like an alternative, your product, sugar cubes is better, healthier and even fun. You want your customers and potential customers to purchase from you because you chose to advertise it. How can you pull this off without any words?

Product: Sugar Cubes

Objective: Attract an audience to increase revenue and social media recognition. 

This image is just for illustration purpose. Do not copy or use this for professional purposes. Thankyou Photo credit: www.wallpaperswide.com
This image is just for illustration purposes. Do not copy or use this for professional purposes.
Photo credit: www.wallpaperswide.com

Description: Now, in this illustration you won’t input any typography that explains or “sells” your product to its audience. It’s a pretty simple yet provocative creative that speaks for itself. People love sipping tea or coffee at any time of the day and what is better that giving them the simple pleasure of a product, such as sugar cube, immersing into a hot cup of tea that creates a splash of the drink all around the table. I just illustrated what the creative can look like. 

Similar to this idea, you can cook up so many product/services creatives that promote a healthy and exciting brand image to your target audience; and they also increase revenue.

If you any suggestions regarding my idea of “Type no Typography“, do comment below!