This Is A Medium Marketing Article

Having a place online where you can understand the dynamics of media websites and traditional blogs, while creating quality content, on the same platform, for your business is a good opportunity. As content creators, you work hard to show your readers the good stuff, not only for the popularity for your business but for publishing a variety of topics – ideas/news/discussions currently trending on social media and search engines.


Want to know which tool helps you stay updated with trends, in any country?

Check out Google Trends


 

Gone are the days when businesses took months and months to become successful. If you keep publishing new content on a website like Medium consistently, optimize that content for SEO, and remain active on social media, providing the audience with crispy content to read, over the long term you’ll be a hit!

Until Medium took over, there existed only a standard method of blog posting for most businesses. Now, with Medium, you can take over, target your audience, generate better leads, and quickly publish crafted content in an organized fashion. There’s no waiting, no fabricated responses, and a completely new option to post on a daily basis that will alleviate your business in a matter of months. I, personally, love Medium because it allows you to care less about social media promotions or backlinks to get your content in front of potential readers. It’s a whole new world with over hundred thousand writers and readers, and you have the token to get your content to all of them. So the possibilities are endless.

Create

When you first join Medium, signing up is completely free and so is publishing limitless content. You can either opt to register with your Twitter or Facebook, or you can opt to register with a standard email account (either your personal or company account). Your profile page includes profile thumbnail, your name, an introduction, links to your Twitter and Facebook profiles, and the number of “followers” and “followings” you have.

Medium offers everything you’d want. You can add images, embed content, add breaks to your post for more white space, create notes beside your post, add a subtitle to your article, and a striking featured image. Inside the new post window, you will find of customization options to increase text size, to highlight, to make it in bold or italics form, add a quote, or attach a link to a particular word or sentence.



To know how well you can illuminate and compose your story on Medium, read:

Your Content Feed Is Broken


 

Just before you hit publish, Medium also offers you to insert relevant tags (up to 5), share your newly published article on Twitter and connect to share on Facebook.

As soon as you publish a new post, it shows up on your ravishing profile page under “Profile” and “Latest”.  The main Medium profile page displays the following sub-sections:

  1. Your “Latest” post list, which includes all the posts you’ve published in order of time.
  2. Your “Recommends” list, which are all the posts you’ve recommended ever since you started reading interesting posts composed by other Medium writers on Medium. To recommend an article on Medium, at the end of each article, you will find a ‘heart’ button to do so.
  3. Next, is the “Highlights” list, which displays all the statements, quotes, or paragraphs you’ve highlighted from other articles you’ve read on Medium. This helps your readers resonate with your business ideas, goals, and shows which articles you’ve enjoyed the most and why.
  4. Last, the “Responses” list, which displays all the comments you’ve published on other articles on Medium. Another great way you to show your readers what kind of articles you love reading and how you choose to appreciate their content for your benefit.

 The most significant part of your Medium strategies must be to take into account its Analytics section. Medium gives you free access to all the key metrics one must consider to know how well readers are interacting with your content. Just go to “Stats” to access all the important data you need and you’ll observe:

  1. Number of views in 30 days
  2. Number of reads in 30 days
  3. Number of recommends in 30 days

And if you want more detailed analytics of your individual posts, Medium does it too. Just below the above graph, you will see stats for a particular story or post you’ve published. Next to each post, you’ll see:

  1. Views
  2. Reads
  3. Read ratio
  4. Recommends

Moving forward, Medium understands how well you’d like know what’s working in your favor and what’s not. With these simple metrics, you’ll soon know what kind of content is the most popular for your business and how you can generate more reads and recommends based on those stats.



Read my most viewed and read post on Medium:

Doing Writing The Right Way


 

Read

Medium is a talented marketing channel for your business. And posting on Medium offers lots of potential benefits for setting up and maintaining your business blog. Once you establish yourself as the industry expert at what you do, it’s easy to craft content by observing what others are doing and, according to you, missing out on. Once you embrace the assignment of reading articles on Medium, your stories will get seen, you’ll gain more ideas, introduce yourself to more friends, and naturally set the tone for your business goals. If you’re looking to start from somewhere, Medium is a great place to start. You can always re-publish content from your website on Medium and have that as your front. And if you decide to craft content particularly for your Medium audience, that’s alright too.

Here’s how you can kickstart your Medium marketing strategy:

Choose a category
While there are many you can pick to distribute your content, evenly. Before you begin to publish consistently, you’d want to make a list of potential categories or topics with your target audience. For example, let’s say you are a digital marketing and marketing communications company. In this case, your focus should be to either search for “marketing” related topics into Medium’s search box and find out the best possible articles on that broad category to improvise and work with. That way, you can follow fellow marketers on Medium, resonate with their ideas, and make some friends while you publish quality content.

Just a thought, as a business, you can have other interests too. You could employ freelance writers or contact Medium writers to have their posts shared on your profile as a particular collection of related posts to make your profile look more gripping and impressive.

Write for publications
One of the best things about Medium is that you can join other publications and create quality content for them, to expose yourself to more people and ideas. To research for good publications, just enter an idea, category, or tag into Medium’s search bar and click “publications” on the left side bar. You can write relevant posts for those collections, within their general guidelines, and tap into top posts that have a wide variety of possibilities.

Tell stories
If you aspire to be different and distance yourself away from standard posts, telling business stories is always a major advantage. Medium is individually designed for telling stories, before anything else. Stories that are rich in content, visually appealing, and have a human element to them. Between creating content and promoting your business services, you need to find the best possible way to share some of your stories for those readers who aren’t familiar with the way you work. Instead of consistent bragging about what you do, start with how you do it and why.

Conclusion

Once you create an account, link back to your website, engage with other writers, share stories and publish engaging visual content, recommend, share, bookmark, respond, and analyze, Medium will make your business the number one funnel to meet your goals. While this no designated strategy to become known on a platform like Medium, you can always experiment with versatile tactics and see which fits your scale the best. As you dive into Medium, your business will grow in terms of audience, methods, and dreams. And for those who are new to blogging, Medium will show you what you really need to write and compose to be respected and ground-breaking. Once you learn to accelerate your business on Medium, you will get your content in front of thousands of people beyond what you thought was previously impossible.

Build a Plan for your “Big Business Idea”

It’s time you build an awesome plan for your “big business idea” that you had weeks ago and don’t know how to begin with. This day and age, everyone is inspired to build an empire on their own for their business and excel at what they’re bringing to the world.

When the first brilliant idea comes to you, you’re unsure how to set in motion the process of launching your own business. At this point, what you need is a solid plan of getting your facts straight about what your idea means to you (primarily) and then to those who you’re catering (your audience).

While creating an online advertising plan, it is important to figure out the business marketing goals first, and then the steps required to meet those goals. There are multi-fold methods that you can use to make the First Business Plan, but I find this one most effective and purposeful.

Step one:

Write 2 or 3 short statements describing the nature of your business idea.

When you can write paragraphs about what your business idea is, it can be slightly challenging to boil down your business’s story to 2 or 3 statements. But by using correct words and discarding statements that are more philanthropic than practical, you’ll understand the rhythm of where you’re letting too much on and where you’re missing out.

To write a good business statement that is to-the-point and accurate, define the Mission & Vision statement of your business. A mission statement is what your business is going to be. And a vision statement defines that one primary way in which you’re catering to your business customers. You can either add both the statements to your final copy or use one of them, appropriately.

Step two: 

Map the physical boundary of your business idea.

This step helps you get your goals focused on the area that you’re targeting. If your business idea is an online service providing company then you should map the places in which you are available and the places where you’re not. Your target location is infinite; you can target a city, state, country, or even continents! By having a clear target location, you’re directing the rest of your business goals in the appropriate direction so that you know what kind of customers you’re going to deal with in the future.

You can even target locations where you can find potential customers to promote your business in ways that can help benefit locations where you’re easily available. Branching out of your desired location to a potential location that bring can bring you more exposure is a good business decision: provided that you’re backed with resources.

Step three:

Identify a problem before your business is available in the market.

This step is the “eye-opener” for you. Every business caters to a particular audience, that have common interests and demographics that best fit your business objectives. But before you find that particular audience, you need to hunt down one problem that your customers can face when they’re not publicly exposed to your business. Find one or more problems in the market you’re entering, from the customer’s perspective, and you just got a few more solid reasons to introduce your business to the people.

Step four:

Summarize a solution to the problems.

Every problem has its solution. This is yet another “eye-opener” for you and your business. With a given solution to a problem, you broaden the reach of your business nature and objectives to a level that answers extremely challenging questions about the “it” factor of your business.

Step five:

Profile your competitors.

To master anything, you need to know everything about it. This time, you’re mastering not a subject, but your own business. While creating a business plan, the best possible way to move forward in the right direction, is outlining the profiles of businesses that have a nature similar to yours. This way you can highlight your distinctive methods of promoting and catering to your target audience, and completely understand what you can do better.

It is good business sense to be informed about other businesses in terms of their online advertising and customer relationships.  

Step six:

Outline your target audience.

How can you visualize a business without customers? Is your business directed towards online or offline exposure completely depends on the customer demographics. Outline both physical (age and gender) and psychological (their needs) profiles when setting up a “people’s map” your business needs.

Any achievable demographic is important for any one or more business goals.

Step seven:

Conduct a survey.

What’s more helpful than directly asking your customers what they want in terms of preference and comfort? Before you get your formula ready, you need to know whether your product is in demand or it has the potential to be in demand. Is it a wonder waiting to get discovered or is it a product that only a few might find helpful? These questions can only be answered with proper Demand Discovery Data.  It’s a simple task to write questions (survey questions) that you can ask customers to fill up online or in-person, so, in the end you’re with an accurate survey that tells you what your business can become.

If you’re not so sure about drafting questions, you can also create a very simple landing page (blog, social media account poll) to let people subscribe if they’re interested and ignore if they’re not. This way, you’re including both visual and text graphics that make the business look more attractive and tech-friendly.

Everyone loves tech-friendly personalities that grow along with the industry.

Step eight:

Compile the pros and cons for your business.

As soon as you are backed by accurate demand discovery data, you get a clear vision of the pros and cons. You face the hard truth when it comes to you and you also know the possibility of your business working in the coming months after its publicly available. Here, you’ll input your expectations and your survival capabilities.

Step nine:

Outline your team members.

With growing opportunities, you can either hire people in job positions for your company or hire freelancers that help you tackle business goals. It is important to profile your team members well because they’re your business-halves that represent the business. With better understanding of who your team members are and how they work, you can build an innovative community.

Step ten:

Set a framework for your business functions.

This is where numbers get in. If you’re outsourcing your investments, you need to have a clear strategy of how your business is going to make money and in what direction is it headed. You will be calculating your spends from rents to advertising online and offline. Only with a proper cash flow method can you present your business to those who are willing to invest in your idea, and also create a promising case to attract those who you want investing in your idea.

Consider this as the last step in your Business Plan. After you have a clear business idea that is backed by both data and practicality, you can account on your monetary decisions.

This post was originally published on Craze Commerce’s Blog Page

How to Value Your Business

Setting a business valuation is one of the most challenging facets for entrepreneurs today.
There are companies that can set the value of your business for you, they are hardwired in applying either one or multiple methods of valuation to set a suitable and realistic value of your business: and also you can get the research done yourself and value your own business without hiring any external Business Valuator.

For an entrepreneur, the goal is to own a business that provides a comfortable living and that one day will be passed down the family line. Or, the goal is to build a business, sell it, make a reasonable return and do it all over again.

There are ways to value a company and there is also no fixed time.  Business owners who seek to build their businesses and later exit their route should begin the valuation process early. By conducting their valuation early in the business life, owners get a primal wake-up-call.

If you read more about Business Valuation, it will be better advised that you hire a Business Valuator to set a much more accurate value for your business because they really understand how to crunch numbers and its current withstanding in the industrial market. They are more proficient in undertaking the process of determining the economic value or the economic standpoint of your business as compared to your asset holding and income capabilities. They also do a thorough research on your existing competitors and how they’ve acquired their money. Always remember, when it comes to competitors, the steeper the hill is for your current business position, the lesser is your valuation. From such a point of view, your Business Valuator must understand to carry out a comprehensive analysis of your fair market value, income valuation and asset valuation. For an entrepreneur to carry out a task such as Valuating his/her Business, it is important to speak the words, convincing enough to get your investor to stay motivated in the interests of your Business decisions.

Article originally published on CrazeCommerce

3 Steps To Make It On Your Own With Your Small Business Idea

Everyone wants to make it on their own, start their own business from scratch and build something that changes the pace of the world. An extant business idea is multifold and one can achieve so much by just starting off from a small family office with the right facts and numbers. But what about when you’re working, everyday and you don’t get any positive returns from your business as much as you want to; should you get more market experience by working for someone else for a couple of years or should you invest more time and perhaps money in your own small business idea? In reality, this is confusing because you’re young when you started and now it seems that you’re definitely in two minds for getting some market experience for a year or two or you want to work on your business idea, whether it’s online or offline, day and night without any other professional distraction and responsibilities. Gradually, this confusion turns into frustration and either way you’re yearning for more positivity economically from your business and that’s not happening for you. So, under the given circumstances, what should you do? Should you keep your business idea on hold for a bit because you know that it’s not going anywhere and work for someone else to get more experience and build more professional contacts who can, possibly, help you in the future or should you keep to your business and become embedded with what your goal is for your business and be extremely patient?

If you’re ever to be at such a standpoint where you’re hoping to do the right thing at the right time more quickly so you know you’re headed somewhere, MAKE SURE YOU’VE RESORTED TO THESE 4 STEPS. And if you’ve tried everything that is mentioned below and you think you shouldn’t try much, much harder again, make a decision to get more market experience for a couple of years or maybe less.  

Step One:

Make sure you’ve exhausted all your online options. Which means that if your business perspective is inclined towards fashion apparels that you source and sell online, adhere most to your online audience than your offline audience; get involved in online activities like blogging, social media, intending to take up the habit of pushing your limits for broadening your business scope by reaching out to fashion bloggers through your own blog or through other open sourced blogging platform, primarily Tumblr. Before you decide to gridlock your business, stop and do your research about all the possible strategies that are tried-and-true online and focus on a few that you can use for your business because the more you’re reading about what works for a startup, the less time and focus you’re contributing in completing the goals for your business. It is also extremely crucial to know why you’re business isn’t strengthening online because we always read articles that explain to us that the internet is monumental and we ought to be doing something for our benefit; ask yourself why your product isn’t booming online when the entire world is easily accessible and available online!

Step Two:

Are you busy or are you productive? When you’re striving hard to achieve a goal that benefits both you and your business, you often fail track of whether you’re focusing more on the basic fundamentals that can lead the way for a positive response or you’re experimenting more often with the way you look to others. It’s definitely worthwhile when you’re implementing a trick that has been tried-and-tested with positive results by those in the similar market but how about innovating something that’s unique and nobody else has it? Pretty cool, eh? If it’s your business idea, you should also implement strategies that are more personal and innovative to your likes and goals than use somebody else’s. The latter trick is easier and faster with well-grounded results, but the former ethic makes you look more original and creative; and such a quality will not only well-mark your business with  you, it will attract a potential audience on those methods.

Step Three:

Never, never and never make your business the topmost priority! This is something that is extremely hard to comprehend and is seen everywhere because one would expect to give their professional goals more priority than the rest. And in reality, I have witnessed people getting more involved with their work and completely disregarding their own personal health issues, family, friends and other worldly affairs; which I would not suggest you to do. Research denotes that success is also linked with non-professional factors such as physical fitness, state of mind, family issues and social interaction. Set substantial and challenging goals for your business, but don’t spend more than 7 hours each day to complete them, don’t be in a hurry to get things done so you can adhere to that “positive feedback loophole” more often. There are many personal practices that you can adopt to get things done for you, professionally; one would be to get up at the same time everyday and get 6-7 hours of sleep. Early morning risers can easily form a habit of exercising regularly and then going out to work at a suitable time and also have a decent and productive social life. Such personal habits can make you more positive, sound and captivated in your life which will make you successful and motivated.

These 3 steps for me are a must before you decide to go the other way. If you’re willing to give your business a try, work extremely hard to follow these steps and you’ll definitely get results quickly.

Native Advertising: Knowing How it Works

Native Ads aren’t the new hot marketing strategy in advertising, it has existed but been misunderstood which makes it more unknown and forgetful.  What it is is one of the most fastest and effective tactic that businesses can adopt to distribute their “sponsored content” more appropriately and gaining a good interaction level & ultimately conversions. It is a clear contextual marketing format that marketers are taking advantage of after understanding what it is and how it works in the advertising industry. Native advertising is true to its name: it is a paid advertisement that matches the category, content, function and form on which (platform such as Web or a Digital Page) it appears. It is what marketers can use to reach people with interests similar to the respective brand’s needs and initiating engagement with them.

The best way to understand the definition of native advertising, I’ll give you an example: you’re reading a magazine about sports and you happen to come across an advertisement in the magazine, that introduces you to a new kind of sportswear that is both creative and useful to you, now if you’re a sports person you wouldn’t think twice before either logging on their brand’s webpage or one of their social media profiles to begin engaging with their content and maybe even purchasing that same product that was displayed in the ad. Such ad placements are native ads as they’re “native” to the kind of platform they’re published on.

Now, we’ve understood the actual meaning of Native Advertising. Let me explain to you- How You Can Use It to Your Benefit.

Step one:

Target should be your target: Marketers should begin creating native ads by constructing a complete demographic of the audience they’re targeting, then developing the product that they’re advertising with its appositeness to the category it is best fit in, and finally, building the content that is engaging and edgy.  Readers want more details or a good indirect call-to-action in the advertisement that will lead them to the brand’s website and generate conversions and engagement.

Step two:

Distribution is key: Contact a content-distribution provider who can broaden your scope of possible and interested buyers that fit your demographics and while the distribution bit is being taken care of, you can build your research on the kind of product you’re selling and it’s adaptability to its market. You can also target some more effective distribution channels because you need your brand to get noticed by potential buyers quickly and in a steady way; it’s important to understand the reach of that distribution channel and how they influences their audience.

Step three:

Write compelling posts: Since, native ads can also be promoted on closed and open platforms, marketers can create posts relevant to that particular posting platform. For example: If your native ad is getting promoted on Twitter, your limitations would be many but you can use that to your advantage after having done the research about what is most tweeted and liked by your targeted audience in the relevant brand’s industry.  Like this you can use such social media platforms to your advantage and make interesting posts to create surprising results.

Now, let’s read about How Native Advertising Is Better than Standard Advertising?

I’ll give you 5 reasons for why it is better and 2 for why it’s not. But, remember, any kind of marketing strategy has its pros and cons but you should take advantage of certain strategies that are suitable to your business’s needs and goals; for some might and might not work for you.

Why is Native Advertising better than Standard Advertising?

  1. You can target those who ultimately become buyers and influencers for your brand.
  2. In a market cluttered environment, your brand generates appropriate awareness and people hold a common significance with you.
  3. Sponsored content has a reputation of being ignored because there aren’t any demographics set to standard advertisements. But on the other hand, native advertising has a strong base of customer demographic.
  4. Your content is handed off to the right people as recommendations of other brand’s with similar personality like yours; which means that you’re building into a community of already existing buyers and sellers to promote an interactive and open environment
  5. It’s right to the point. It’s hot and it’s working!

Why is Standard Advertising better than Native Advertising?

  1. It’s limited to the needs of your demographic only. Since human mind is prone to new likings, they’ll be ticked off because they’re not your demographic audience; you won’t be able to turn potential buyers into happy and interested customers.
  2. It’s important to respect your customers and develop brand awareness in the market, which by native advertising, there are limitations to that too. You posts depend on what your customer like about you and a change of course in your brand’s personality would make you lose certain existing buyers who are already in the game.

So, Native Advertising, the usually misunderstood advertising strategy is now completely open and lucid to you. And if you have any more reasons of how Native Advertising is either beneficial or limited to your brand’s needs, you can LEAVE A COMMENT BELOW, SHARE & LIKE THIS POST!